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1 traditional pricing
традиционный способ установления цены
Формирование цены путем установления надбавки к полной себестоимости продукции.
[ http://www.lexikon.ru/dict/fin/a.html]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > traditional pricing
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2 policy
n1) политика; политический курс; стратегия; система; ( towards smth) позиция•to abandon policy — отходить / отказываться от политики
to adhere to policy — придерживаться политики; быть верным какой-л. политике
to administer policy — проводить политику; осуществлять политику
to adopt policy — принимать политику, брать на вооружение политический курс
to back down from policy — отказываться от какой-л. политики
to be at odds with policy — противоречить какой-л. политике
to be committed to one's policy — быть приверженным своей политике
to be wary about smb's policy — настороженно относиться к чьему-л. политическому курсу
to break away from smb's policy — отходить от чьей-л. политики
to camouflage one's policy — маскировать свою политику
to carry out / to carry through policy — проводить политику
to champion policy — защищать / отстаивать политику
to conflict with smb's policy — противоречить чьей-л. политике
to coordinate one's policy over smth — координировать свою политику в каком-л. вопросе
to cover up one's policy — маскировать свою политику
to decide policy — определять политику, принимать политические решения
to develop / to devise policy — разрабатывать политику
to dismantle one's policy — отказываться от своей политики
to dissociate oneself from smb's policy — отмежевываться от чьей-л. политики
to dither about one's policy — колебаться при проведении своей политики
to effect a policy of insurance — страховаться; приобретать страховой полис
to embark on / to embrace policy — принимать какой-л. политический курс
to execute / to exercise policy — проводить политику
to follow policy — следовать политике; проводить политику
to harmonize policy — координировать / согласовывать политику
to justify one's policy — оправдывать свою политику
to lay policy before the electorate for approval — излагать политический курс для его одобрения избирателями
to make clear one's policy — разъяснять свою политику
to overturn policy — отвергать политику, отказываться от какой-л. политики
to proclaim one's commitment to policy — публично обязываться проводить какую-л. политику
to propagate policy — пропагандировать / рекламировать политику
to put across smb's policy to smb — доводить свою политику до кого-л.
to railroad through one's policy — протаскивать свою политику
to reappraise one's policy — пересматривать свою политику
to reassess one's policy toward a country — пересматривать свою политику по отношению к какой-л. стране
to reconsider one's policy — пересматривать свою политику
to relax one's policy towards smb — смягчать свою политику по отношению к кому-л.
to rethink one's policy — пересматривать свою политику
to reverse one's policy — изменять свою политику
to shape policy — определять / разрабатывать политику
to spearhead one's policy — направлять острие своей политики
to spell out one's policy in advance — заранее излагать свою политику
to stick to a policy — придерживаться какой-л. политики
to thrash out policy — вырабатывать / обсуждать политику
to tone down one's more controversial policy — ограничивать свои менее популярные политические меры
- active policyto validate policy — поддерживать какую-л. политику / политическую линию
- adventurist policy
- adventuristic policy
- advocacy of policy
- advocate of policy
- aggressive policy
- agrarian policy
- agricultural policy
- alternative policy
- annexationist policy
- anti-inflationary policy
- anti-national policy
- anti-nuclear policy
- anti-recessionary policy
- appropriate policy
- architect of policy
- arms policy
- austere policy
- austerity policy
- autonomous policy
- balanced policy
- banking policy
- bankrupt policy
- basic policy
- beggar-my-neighbor policy
- bellicose policy
- big stick policy
- big-time policy
- bipartisan policy
- blind-eye policy
- bloc policy
- bomb-in-the-basement policy
- breach of policy
- bridge-building policy
- brinkmanship policy
- brink-of-war policy
- broad-brush policy
- budget policy
- cadres policy
- carrot and stick policy
- cautious policy
- centrist policy
- champion of policy
- change in policy
- change of emphasis in policy
- change of policy
- circumspect policy
- class policy
- clean-air policy
- closed-door trade policy
- coherent policy
- cold war policy
- colonial policy
- colonialist policy
- commercial policy
- commitment to policy of nonintervention
- common policy
- comprehensive national science and technology policy
- comprehensive set of policy
- concerted policy
- conduct of policy
- confrontation policy
- consistent policy
- containment policy
- continuity in policy
- continuity of policy
- continuity with smb's policy
- controversial policy
- coordinated policy
- cornerstone of policy
- counterproductive policy
- country's fundamental policy
- credible policy
- credit card policy
- credit policy
- crumbling policy
- cultural policy
- current policy
- damaging policy
- defeatist policy
- defense policy
- deflationary policy
- demilitarization policy
- democratic policy
- departure in policy
- destabilization policy
- deterrent policy
- development policy
- diametrically opposed policy
- dilatory policy
- diplomatic policy
- disarmament policy
- discretionary policy
- discriminatory policy
- disinflation policy
- distortion of policy
- divide-and-rule policy
- domestic policy
- dynamic policy
- economic and commercial policy
- economic policy
- embargo policy
- emigration policy
- emission policy
- employment policy
- energy policy
- environmental policy
- erroneous policy
- European policy
- even-handed policy
- expansionary policy
- expansionist policy
- experience of policy
- extreme right-wing policy
- fair policy
- farm policy
- far-reaching policy
- far-sighted policy
- federal policy
- financial policy
- firm policy
- fiscal policy
- flexible policy
- for reasons of policy
- foreign aid policy
- foreign policy
- foreign trade policy
- foreign-economic policy
- formation of foreign policy
- formulation of policy
- forward-looking policy
- framework for policy
- free trade policy
- general policy
- generous policy
- give-and-take policy
- global policy
- godfather to policy
- good neighbor policy
- government policy
- government's policy
- great-power policy
- green policy
- gunboat policy
- hands-off policy
- hard-line policy
- harmful policy
- harmonized policy
- health policy
- hegemonic policy
- high-risk policy
- home policy
- ill-thought-out policy
- imperial policy
- imperialist policy
- import policy
- import substitution policy
- in line with policy
- in the field of foreign policy
- inadmissibility of policy
- independent line of policy
- independent policy
- industrial policy
- inflationary policy
- inhuman policy
- instigatory policy
- insurance policy
- internal policy
- international policy
- internment policy
- interventionist policy
- intolerableness of policy
- investment policy
- iron-fist policy
- irreversible policy
- it's against our policy
- kid-glove policy
- labor mediation policy
- laissez-faire policy
- land policy
- language policy
- leash-loosening policy
- left-wing policy
- lending policy
- liberal policy
- liberalization of policy
- liberalized policy
- line of policy
- long-range policy
- long-term policy
- lunatic policy
- main plank of smb's policy
- major changes to policy
- manifestation of policy
- maritime policy
- marketing policy
- massive condemnation of smb's policy
- militaristic policy
- misconduct of policy
- mobile policy
- moderate policy
- monetarist policy
- monetary policy
- much-heralded policy
- mushy policy
- national policy
- nationalistic policy
- nationalities policy
- native policy
- nativist policy
- neo-colonialist policy
- NEP
- neutral policy
- neutrality policy
- New Economic Policy
- news policy
- nonaligned policy
- nonalignment policy
- noninterference policy
- nonintervention policy
- nonnuclear policy
- nuclear defense policy
- nuclear deterrent policy
- nuclear policy
- nuclear-free policy
- obstructionist policy
- official policy
- official trade policy
- oil policy
- old faces can't make new policy
- one-child-family policy
- one-sided policy
- open-door policy
- openly pursued policy
- opportunistic policy
- optimal policy
- ostrich policy
- ostrich-like policy
- outward-looking policy
- overall policy
- overtly racist policy
- parliamentary policy
- party policy
- passive policy
- pay-curb policy
- peace policy
- peaceful policy
- peace-loving policy
- personnel policy
- plunderous policy
- policy from positions of strength
- policy from strength
- policy in science and technology
- policy is bearing fruit
- policy is constitutional
- policy of a newspaper
- policy of aid
- policy of alliances
- policy of amicable cooperation with smb
- policy of appeasement
- policy of belt-tightening
- policy of capitulation
- policy of compromise
- policy of conciliation
- policy of confrontation
- policy of connivance
- policy of containment
- policy of cooperation
- policy of democracy and social progress
- policy of détente
- policy of deterrence
- policy of dictate
- policy of discrimination
- policy of economic blockade and sanctions
- policy of economy
- policy of elimination
- policy of expansion and annexation
- policy of fiscal rigor
- policy of freedom of expression
- policy of friendship
- policy of genocide
- policy of good-neighborliness
- policy of goodwill
- policy of inaction
- policy of intervention
- policy of intimidation
- policy of isolation
- policy of militarism
- policy of militarization
- policy of military confrontation
- policy of military force
- policy of national reconciliation
- policy of neutrality
- policy of nonalignment
- policy of noninterference
- policy of nonintervention
- policy of nonviolence
- policy of obstruction
- policy of openness
- policy of pacification
- policy of peace
- policy of peaceful co-existence
- policy of plunder
- policy of protectionism
- policy of racial segregation and discrimination
- policy of reconciliation
- policy of reform
- policy of reforms
- policy of regulating prices
- policy of renewal
- policy of restraint
- policy of revanche
- policy of revenge
- policy of subjugation
- policy of violence
- policy of wage restraint
- policy of war
- policy towards a country
- policy vis-à-vis a country
- policy with regard to a country
- policy won out
- political policy
- population policy
- position-of-strength policy
- practical policy
- predatory policy
- price control policy
- price-formation policy
- price-pricing policy
- pricing policy
- principled policy
- progressive policy
- proponent of policy
- protagonist of policy
- protectionist policy
- pro-war policy
- pro-Western policy
- public policy
- push-and-drag policy
- racial policy
- racist policy
- radical policy
- rapacious policy
- reactionary policy
- realistic policy
- reappraisal of policy
- reassessment of policy
- recession-induced policy
- reevaluation of policy
- reexamination of policy
- reform policy
- reformist policy
- regional policy
- renewal of policy
- re-orientation of policy
- repressive policy
- resettlement policy
- rethink of policy
- retrograde policy
- revanchist policy - revisionist policy
- rigid economic policy
- robust foreign policy
- ruinous policy
- safe policy
- sanctions policy
- scientifically substantiated policy
- scorched-earth policy
- selfless policy
- separatist policy - short-sighted policy
- single-child policy
- social policy
- socio-economic policy
- sound policy
- splitting policy
- state policy
- state remuneration of labor policy
- stated policy
- staunch policy
- sterile policy
- stick-and-carrot policy
- stringent policy
- strong policy
- structural policy
- suitable policy
- sustained policy
- sweeping review of policy
- switch in policy
- tariff policy
- tax policy
- taxation policy
- technological policy
- tight policy
- tightening of policy
- time-serving policy
- tough policy
- toughening of policy
- trade policy
- trade-unionist policy
- traditional policy
- treacherous policy
- turn in policy
- turning point in policy
- unified policy
- united policy
- unsophisticated policy
- U-turn in policy
- viability of policy
- vigorous policy
- vote-losing policy
- wage policy
- wage-freeze policy
- wages policy
- wait-and-see policy
- war-economy policy
- wealth-creating policy
- whip-and-carrot policy
- wise policy
- world policy
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3 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
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клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик -
4 option
1. сущ.1) общ. альтернатива, вариант, опция ( один из нескольких вариантов выбора)in such circumstances, obtaining a student loan is the best option for him or her — в таких условиях, наилучший вариант для него/нее — получение студенческого кредита
Spanish is one of the options. — Испанский — один из языков, который можно выбрать (для изучения).
Syn:2)а) общ. выбор; право выбора [замены\]at the option of the purchaser, at buyer's option — по выбору [усмотрению\] покупателя
imprisonment with [without\] the option of a fine — тюремное заключение с правом [без права\] замены его штрафом
See:б) эк., юр. право выбора*, опцион* (право выбора отдельных условий исполнения, завершения или продления сделки, которое имеет один из участников сделки согласно заключенному контракту; напр., право продлить аренду после истечения первоначального срока аренды, право выкупить арендованное имущество по истечении срока аренды, право преимущественной покупки новых ценный бумаг, право конвертации ценных бумаг, право выбора формы страхового взноса и т. д.)option to buy [purchase\] — право покупки
See:abandonment option, accelerated option, advance option, bargain purchase option, bargain renewal option, borrower's option-lender's option, buyer's option, cash option, conversion option, cross option agreement, crown jewel option, embedded option, end of term option, fair market value purchase option, fixed amount option, fixed period option, float-down option, floor option, life income option, liquid yield option note, load spread option, lock-up option, multi-option facility, negative option, nonforfeiture option, option agreement, option to tax, paid-up additional insurance option, purchase option, positive option, reduction-option loan, renewal option, settlement option, stock purchase option, tax-option corporation, optionally renewable policy, indexed currency option note, lease with option to purchase3) фин., бирж. опцион (разновидность срочного контракта на покупку или продажу какого-л. актива, который исполняется или не исполняется по усмотрению его владельца; предусматривает, что покупатель опциона уплачивает продавцу опциона определенную премию за получение права купить или продать какой-л. актив через определенное время по определенной цене; в случае отказа от исполнения, премия остается у продавца; опцион является средством страхования от рисков изменения цены, процента и др. переменных; существует большое количество видов опционов в зависимости от вида актива и условий исполнения опциона; покупатель опциона рискует только величиной уплачиваемой при покупке премией, но ограждает себя от значительно больших изменений цены базисного актива, которые могли бы произойти в будущем и сильно ухудшить его материальное положение; существует большое количество видов опционов в зависимости от вида базисного актива и условий исполнения опциона; многие опционы являются высоколиквидными ценными бумагами и торгуются на специальных биржах)to exercise [take up\] an option — исполнить опцион
to abandon an option — не исполнить опцион (отказаться от использования права, которое дает опцион)
giver of an option — лицо, предлагающее опцион
to buy a 1 month call option on a X stock with a strike price of $50 — купить опцион "колл" на покупку акций X по цене 50 долл. через один месяц
Option names follow the format ( Stock ticker) (Expiration month) (Strike price) (Call or Put) \@ (Premium price). LEML January 20 Call \@ $.75 means a call option for Lemur Leisure Lines stock at $20 a share with a premium per share of $.75. — Обозначения опционов придерживаются следующего формата: (тикерный символ) (месяц окончания срока) (цена исполнения) ("колл" или "пут") \@ (премия). LEML January 20 Call \@ $.75 — означает опцион "колл" на акции "Lemur Leisure Lines" по цене $20 за акцию с премией $0,75 за акцию.
Syn:See:, average strike option, American option, Asian option, Atlantic option, barrier option, Bermuda option, call option, call-of-more option, capped option, catastrophe option, chooser option, collar option, commodity option, contingent premium option, conventional option, covered option, covering option, currency option, dealer option, debt option, deep in the money option, deferred premium option, double option, down-and-out option, dressed option, European option, exchange-traded option, exotic option, expired option, financial options, foreign currency option, foreign exchange option, forward reversing option, fungible options, futures option, gold option, in the money option, index option, interest rate option, knock-in option, knock-out option, lapsed option, limited exercise option, listed option, lock-up option, lookback option, naked option, non-equity option, option on a floor, option on futures, option to double, out the money option, path dependent option, postponement option, put and call option, put option, put-of-more option, quality option, quanto option, renewal option, Semi-American option, share option, split-fee option, spread option, stock option, straddle option, swap option, traded option, traditional option, triple option, uncovered option, underwater option, up-and-out option, US-style option, class of options, option account, option agreement, option buyer, option cycle, option day, option dealer, option deposit letter, option exchange, option fund, option growth fund, option holder, option income fund, option margin, option market, option money, option mutual fund, option period, option position, option premium, option price, option pricing model, option seller, option series, option spread, option strategy, option writer, options trader, options exchange, options market, rate of option, registered options principal, registered options representative, series of options, type of option, exercise price4) юр. оптация (выбор гражданства, обычно предоставляемый населению территории, переходящей от одного государства к другому)2. гл.эк. предоставлять [получать\] право на что-л.; покупать [продавать\] опцион на что-л.movie producers optioned the book soon after its publication, in 1988 — кинопродюсеры приобрели права на эту книгу вскоре после ее публикации в 1988 г.
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1) опцион (право выбора); 2) разновидность срочной сделки, которую не обязательно исполнять; контракт, который дает право, но не обязательство купить (опцион "колл") или продать ("пут") товар или финансовый инструмент в течение некоторого срока по оговоренной цене (см. exercise price/ strike price) в обмен на уплату определенной суммы; опционные сделки проводятся с ценными бумагами, товарами, контрактами на базе различных индексов цен; цена опциона определяется комбинацией срока, неустойчивости, уровня цены инструмента в основе контракта; большинство опционов используется для хеджирования и спекуляции и редко исполняются; см. at the money;in the money;out of the money;3) в конвертируемом облигационном займе: право купить ценные бумаги эмитента на оговоренных условиях в обмен на конвертируемые облигации; 4) в организации эмиссии ценных бумаг: право участника синдиката на дополнительную квоту; 5) право служащего компании на приобретение ее акций на определенных условиях; см. incentive stock option;* * *1) выбор; 2) опцион; 3) выборы* * *. Контракт, дающий своему обладателю право, не порождая обязательства, купить или продать некоторый актив по определенной цене в течение фиксированного периода времени. . The right to buy (or sell) or lease a property at a certain price for a limited period of time. For example, you pay $2,000 for a option to purchase 20 acres of land for $200,000. The option expires in one year. Depending on the terms, you may or may not be able to sell the option. Глоссарий по опционам .* * *право выбора способа, формы, объема, техники использования обязательства, предоставленное одной из сторон условиями договора (контракта) или право отказа от выполнения обязательства при обстоятельствах, обусловленных договором-----опцион; сделка с премиейправо на продажу или покупку биржевого товара или ценных бумаг в фиксированном объеме к определенной дате по цене использования опциона-----Ценные бумаги/Биржевая деятельностьдоговорное обязательство купить или продать определенный вид ценностей или финансовые права по установленной в момент заключения сделки цене и в согласованные сроки, при этом в обмен на полученные права покупатель продавцу уплачивает премию -
5 an easy (or a soft) touch
paзг.1) пpocтaк, пpocтoфиля, paзиня, нeдoтёпa (ocoб. o чeлoвeкe, из кoтopoгo мoжнo тянуть дeньги)Why don't you ask him to lend you the money - he's an easy touch. Here's a girl that has been around and knows the ropes, who married Theilman because she saw a chance to get her hands on a soft touch (E. S. Gardner)2) лёгкий пpoтивникTheir traditional football rival promised to be a soft touch that year. If the new pricing proposals are harsh, BT [British Telecom] may drag out negotiations in the hope that Sir Brian's successor proves to be a softer touch (The Economist)Concise English-Russian phrasebook > an easy (or a soft) touch
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